Adding content to your website
Adding content to your website, portrays what your site is about and an idea of who you are to your site viewers.
You must of course already have your design in place. Pages such as “About us” and
testimonials are examples of how you can make known your identity and hook and keep your intended audience.
Exposing who you are and what you are about with an “About” page
One essential page on your site must be your About page.
This tells your audience who you are and what you are about. Here you can introduce yourself and your goals with a short authentic story. The page should be truthful and straight to the point.
Testimonials help to build your audience trust
Testimonials go hand in hand with your About page. This helps to solidify your story outlined in your About page and builds the trust necessary to grow the success of your business.
Testimonials provide a space for your customers to share their experiences with your business and for your intended audience to know more about you and your business.
Making your website accessible to visitors
Seeing that 52.03% of all internet traffic comes through mobile devices, it is vital that your intended audience and customers can easily read your content on their mobile devices. So it is pivotal that the size of your font and length of your content adjusts appropriately to fit these devices.
User experience should not be a challenge but should be intuitive.
Your site should be built in a way that visitors find what they are searching for easily. When visitors find what they are looking for, they tend to spend a little more time browsing your website which then in turn makes it easier for search engines to find your page such as Google.
People with disabilities also access the internet and would need a little more assistance maneuvering your site. Web accessibility helps them to find their way around your site and helps them to understand your content.
Once the accessible capabilities are turned on, this helps your visitors to track their way around your site as well as turning on visual indicators on your site.
Additionally, adding alt text helps to describe for example a photo, chart etc on your website which allows assistive technologies to read the photos etc and provide a description for users especially with visual disabilities.
Many Webready templates have web accessibility built right.
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